Independent web design studio · UK

Strike while it's hot.

Tell me about your business today. Normally within 48 hours, you'll have a working preview of your new website, free. If you love it, I build it. If not, you walk away.

No deposit unless you go ahead

48h
Preview delivery
£0
To see it
Custom
Every build
One
Designer, start to finish

Selected work

Outcomes, not promises.

Every project below was previewed before the client paid a deposit to go ahead.

Arcalium OS website homepage, designed by Kaal

Product & web

Arcalium OS

Problem
Needed a clear product site for a gaming-first Linux OS, with the download path, setup story and trust signals in one place.
Solution
A custom dark, high-contrast marketing build with a strong hero, a guided setup narrative and a tight visual system matched to the OS brand.
Result
A sharper product presence that sells Linux gaming without the setup spiral, and points visitors straight to download.
  • Product
  • Web
  • Gaming
Visit site
Sophia Reiki website homepage, designed by Kaal

Wellness & practice

Sophia Reiki

Problem
Needed a calm, credible site that guided visitors from first impression to booking.
Solution
A custom wellness layout focused on clarity, trust and a simple path to enquire.
Result
A warmer, more professional practice presence, without clinical coldness.
  • Wellness
  • Personal brand
  • Booking
Visit site
Antigravity Skills Directory website, designed by Kaal

Directory platform

Antigravity Skills Directory

Problem
Needed a searchable skills network that could scale profiles and trust signals.
Solution
A custom directory platform with structured discovery, profiles and a single coherent experience.
Result
A faster, clearer way for people to find and evaluate skills in one place.
  • Directory
  • Platform
  • Search
Visit site

“He paid attention to all the small details, and you can tell he genuinely cares about the quality of his work.”

Andy did a fantastic job building the new Weniger Media website. I came into the project with a lot of ideas and a massive portfolio that needed to be organized, so it was a pretty complicated build. He laid everything out extremely well and was incredibly quick and responsive throughout the entire process.

He paid attention to all the small details, and you can tell he genuinely cares about the quality of his work and is willing to put in the time to get things right. I'm extremely happy with how the finished site turned out and would absolutely recommend him to anyone looking for a talented developer who can build a high-end, professional website.

ErikWeniger Media

About Kaal

Design that speaks before you do.

Kaal is a one-person studio. I'm Andy, and I design and build every site myself, from the first preview to launch day and the updates after.

There's no account manager between us and no junior picking up your project halfway through. You talk to the person doing the work. I use modern, AI-assisted workflows to move fast, but nothing is a template. Every site is built around the business it's for.

Andy, the designer and developer behind Kaal
Andy · Kaal

The problem

The old model is broken.

Traditional web design agencies run on a system built for their convenience, not yours. And even when the design is "done", getting the site properly live, and keeping it updated, is still your problem.

  1. 01

    You pay before you see

    Every agency asks for a deposit before showing you a single pixel. You commit thousands to a vision that exists only in a brief and a promise.

  2. 02

    Weeks turn into months

    Revision cycles stretch timelines. What was promised in 3 weeks becomes 3 months of back-and-forth, late replies and missed launches.

  3. 03

    The result rarely matches the vision

    After all the waiting and paying, the final site looks like a template with your logo dropped in. Generic. Forgettable. Not you.

  4. 04

    Then you're left with the technical mess

    Hosting panels. Domain registrars. DNS records. SSL. Redirects. Forms. Analytics. Search Console. Then price updates, new photos, blog posts. One wrong setting and the site is slow, broken or invisible. Most businesses never wanted to become part-time IT.

The Kaal difference

A new model. A better outcome.

I removed the guesswork. You see the result before you decide, and you choose how the site is looked after once it's live.

Traditional agencyKaal
Pay upfront, hope for the bestSee a working preview first. Deposit only if you go ahead
Weeks of back-and-forth revisionsA preview delivered to you, normally within 48 hours
Generic templates with your logoCustom-built for your brand
Vague timelines, missed deadlinesDefined milestones, clear outcomes
You're left managing hosting and DNSOptional Kaal Care: I host it and handle the technical side
You're on your own for ongoing updatesCare includes reasonable monthly changes
Locked-in agency contractsWalk away free if the preview isn't right

The process

Three steps to certainty.

  1. 5 minutes to complete

    Request your preview

    Give me the essentials about your business, goals and style. I turn that into a working direction without weeks of calls and presentations.

  2. Normally within 48 hours

    I build it

    I craft a fully custom website prototype for your brand, with real pages and real content. Modern AI-assisted workflows help me move faster, without templates.

  3. Zero risk to preview

    You decide

    Review your live preview. If you love the direction, a deposit secures the full build. Then choose how to go live: Kaal Care, where I host and look after it, or a self-host handover of the finished files. If the preview isn't right, you walk away. No cost, no obligation, no hard feelings.

Get my free preview

Pricing · Know the cost before you start

Shaped first. Paid after.

No hidden fees. No scope creep. Every plan includes a free preview, and a deposit is only needed if you approve the direction and want me to build it out fully. After the build, choose Kaal Care if you'd like me to host and look after the site, or take a full file handover and host it yourself.

Launch

£1,195one-time

Focused conversion page.

  • 1 conversion-focused page
  • Responsive design
  • Contact form included
  • Brand visual direction
  • Light motion
  • Free preview before any deposit
  • Basic SEO setup
  • Analytics / tracking setup
  • 1 revision round
  • Approx. 1–2 week launch after approval
  • Full ownership of code, assets and content
  • Choose Kaal Care or a self-host handover
Get my free preview

Most popular

Scale

£2,995one-time

Multi-page conversion site.

  • 4–6 strategic pages
  • Responsive design
  • Contact form included
  • Premium motion
  • Conversion-first flow
  • Free preview before any deposit
  • SEO optimised
  • Analytics / tracking setup
  • 2 revision rounds
  • Approx. 2–4 week launch after approval
  • Full ownership of code, assets and content
  • Choose Kaal Care or a self-host handover
Get my free preview

Performance+

£4,495+one-time

Everything in Scale, plus lead capture and automation where needed.

  • Everything in Scale
  • Lead capture (chatbot or workflow) where needed
  • Automation setup
  • Free preview before any deposit
  • Priority delivery
  • Analytics / tracking setup
  • Full ownership of code, assets and content
  • Choose Kaal Care or a self-host handover
Talk to me about Performance+

Kaal Care (£89/mo) is how I host: hosting, a standard domain (or I point your existing one), DNS, launch and reasonable monthly changes, with premium domains excluded. Prefer to run it yourself? Take a full file handover.

After launch

Hosted with care, or handed over.

I only host through Kaal Care. It's for businesses who want everything taken care of: hosting, a standard domain (or pointing your existing one), DNS, launch, SEO and tracking basics, and reasonable monthly updates like prices, blog posts and photos. More technical teams can skip Care entirely. I build the full site and hand it over for you to host yourself.

Hosting + care

Kaal Care

£89/mo

This is how Kaal hosts. One monthly package, so you never have to become the IT department.

Includes

  • Secure hosting (Kaal-hosted sites are only on Care)
  • SSL certificate
  • CDN delivery
  • A standard domain, registered and managed by me while you're on Care
  • Already have a domain? I'll point your new site to it
  • Domain and DNS setup at launch
  • Contact form setup
  • SEO and analytics / tracking setup at launch
  • Website monitoring
  • Maintenance and technical support
  • Priority support
  • Reasonable monthly changes: price updates, blog posts, photo swaps, text edits, contact details

Doesn't include

  • Premium or aftermarket domain names (quoted separately)
  • Major redesigns
  • Entirely new pages or new functionality
  • Complex integrations or large content projects

Larger redesigns and new functionality are quoted separately. If I registered a domain for you under Care and you cancel, I transfer it into your control. Already own your domain? It stays yours. I just point the site to it.

Ask about Kaal Care

Self-host handover

Run it yourself

£0/mo to Kaal

For more technical businesses who already have hosting, or want full control. I still build the complete site. Then you run it.

Includes

  • Full source files for your finished website
  • Help getting the site live on your hosting provider
  • Domain connection guidance on your host
  • You own the code, assets and content

Doesn't include

  • Kaal hosting or Care domain registration
  • Ongoing monitoring or monthly content updates (unless you join Care later)

Hosting fees, domain and provider accounts stay with you.

Get my free preview
FeatureKaal CareSelf-host
Who hostsKaalYou or your provider
Monthly cost£89£0 to Kaal
DomainNew standard domain, or I point your existing oneYou buy and control it
DNS at launchI handle itGuidance on your host
Monthly changesReasonable updates includedOne-off quotes

Without Care, you can still request changes as one-off work. I quote before anything is chargeable. I don't host sites outside Kaal Care.

FAQ

Everything you need to know.

Before you start. No surprises, no fine print.

The preview

What exactly do I get in the free preview?

A fully functional website prototype, live on a real URL, built specifically for your brand. It isn't a mockup or a PDF. It's your actual website, navigable, with your content and visual identity applied.

How long does the preview take?

I normally deliver the first preview within 48 hours of receiving your completed brief. For more complex Performance+ projects it can take up to 72 hours. I'll confirm the timeline when you submit.

What if I don't like the preview?

You walk away. No invoice, no awkward conversation, no obligation. The preview shows what I can do. If it doesn't match your vision, I'd rather know up front than waste your time.

Can I request changes after seeing the preview?

Yes. Once you approve the direction and pay the deposit, revisions are included in every plan. The preview is a starting point. The final site is refined through a structured feedback process.

Payment & ownership

When do I need to pay a deposit?

The preview itself is free. If you approve the direction and want me to build the site out fully, I take a deposit before that work begins. The remaining balance is confirmed in your project agreement.

Do I own the website after purchase?

Yes. Once you've purchased under your plan, you own the site's code, assets and content. On the self-host path, I hand over all the source files. On Kaal Care you still own the site; I host and look after the live version for you. The domain is registered and managed by me while you're on Care, then transferred into your control if you cancel.

Hosting & Kaal Care

Who hosts the website?

Hosting is only available through Kaal Care (£89/mo). I host the site, register a standard domain for you, handle DNS, SSL and launch, and include reasonable monthly updates. Prefer to host it yourself? I build the full site and hand it over.

What is Kaal Care?

Kaal Care is my £89/month hosting and care package, and the only way I host. It includes hosting, a standard domain, DNS and launch setup, monitoring, technical support and reasonable monthly changes (prices, blog posts, photos, small content edits). Premium domains, major redesigns and new functionality are quoted separately.

What counts as a reasonable monthly change?

Everyday updates that keep the site current: changing prices, publishing a blog post, swapping photos, updating text, contact details or opening hours. New pages, redesigns, integrations and large content projects are outside Care and quoted separately.

Can I host the site myself instead?

Yes, and it's a good fit for more technical businesses. I still build the complete website, then hand over the files and help you get live on your own hosting. Hosting, domain and related fees stay with you. I don't host outside of Care.

What if I need a change without Kaal Care?

No problem. You can request changes as one-off work, and I'll quote them before anything is chargeable.

What if I start on self-host and later want Care?

Talk to me. Moving onto Kaal Care means I take over hosting and ongoing care, including a standard domain if you need one. I'll confirm the switch and any migration steps before anything changes.

Domains

What's a "standard domain"?

A normal new registration at regular registrar pricing, typically common endings like .com or .co.uk when they're available at standard rates. One domain is included while you're on Care. Premium, auction or aftermarket names are excluded and quoted separately. Renewals are covered while your Care subscription is active.

What if I already have a domain name?

No problem. Keep the domain where it is and I'll help you point it at the new site (DNS or nameserver setup), so it goes live on your existing name. On Kaal Care I handle that connection for you. On the self-host path I guide you through it on your provider. You don't need a new domain unless you want one.

What happens to my domain if I cancel Care?

If I registered a domain for you as part of Care, I transfer it into your control so you keep the name. If you already owned the domain and I only pointed it at the site, it stays yours at your registrar, and I'll help reverse or update DNS if needed. I'll confirm the steps when you cancel.

Start now

See your website before you pay.

Tell me about your business and I'll create a working visual direction for your website. The preview is free. A deposit is only needed if you approve the direction and want the full build.

  • 5 minutes to fill in
  • Normally 48 hours to your preview
  • £0 unless you go ahead

What best describes your brand?

Pick the one that fits best.

What are your main goals?

Pick up to 3. 0 of 3 selected

Budget and details

Tell me about the business I'm building for, and where to send your preview.

Approximate budget

After launch (optional)

Free preview. No deposit until you approve the direction.

I'll only use these details to build and send your preview. Privacy policy

Contact

General enquiries

Questions about Performance+, partnerships or anything else? Send me a note. For a free site preview, use the brief above instead.

I'll only use your details to reply. Privacy policy